Hi. I'm Laura Pedroni.
Senior/Lead UX Designer with 10+ years experience working on projects
across tangible and digital spaces.
I help steering business strategy and product roadmap, design wireframes, design and run user tests and interviews, and work with developers up to the last detail for production.
See
how I
think
Projects primarily led by strategic thinking, user research and a rigorous process.
See
how I
feel
Projects primarily led by an artistic vision, anchored in the material processes that brought them to life.
About
I have worked in tech for 10+ years. In a past life, I ran a company creating bespoke interactive installations for advertising agencies, worldwide brands and London based design studios. I don't like spreadsheets and paperwork so much, so I dropped the CEO hat to focus on concept, user experience and prototyping for digital and tangible projects. I also spent a year and a half solely working on production ready React dev projects to make sure I was fluent in code.
Clients
Let's work together
I'm always happy to chat about interesting ideas
and new collaborations.
Bring me in for
- Pitchwork or projects
- Ideas or concept development
- Strategy - with user at the center
- UX (digital or tangible)
- Front-End prototyping in code
- Front-End production ready code
(I prefer coding with HTML / CSS / Javascript / React)